For 16 years I've been the producer behind the BADC Awards, Brisbane's annual celebration of advertising creativity, and one of Queensland's most complex event production challenges. Beyond the main gala, I've produced the full BADC calendar: speaker lunches, trivia nights, fundraising auctions and live radio production nights.
At its largest, the event brought together 675 attendees across multiple award categories, with 48–60 judges evaluating 500–560 entries across three judging rounds. The 50th anniversary gala was held at The Star Casino and featured a 50-foot LED screen as the centrepiece of a fully scripted, choreographed show.
I own the event end-to-end: creative direction, scripting, MC briefing and direction, entertainment direction, AV and technical production, supplier management and run-of-show. Post-COVID I also led the process of consolidating 1,200+ entries across 2021 and 2022 when consecutive years had to merge.
Sixteen years at the centre of Brisbane's most significant creative awards has put me in the room with the industry's best: agencies, creatives, directors and production talent from across Australia. Those relationships inform everything I do, from assembling the right crew to understanding what genuinely great work looks like.
Beyond awards, my event experience spans formats and scales, including running an international media centre for a global Indigenous conference in Darwin, coordinating international press and live content across five days, as well as producing multiple live streaming events.
